Workshop: Journey Mapping & Service Design Blue Printing 101
From 5:30pm until 8:30pm
415 N Dearborn Street 3rd Fl. Chicago, IL
Demystifying Journey Mapping & Service Design Blue Printing
Where does journey mapping fit in to the design or redesign of a product or service? The best answer is before anything is built, so you can capture what users currently do and how they interact with the company at the very beginning of the design process.
When you journey map using the "blue print" method, you find all the sweet spots for innovation. We're moving away from having just a gut feeling to one that is concrete and aligned by all users and consumers of the experience. You will design a innovative solution.
Includes: Food, Beverages, and Workshop Supplies
Case Study: Nonprofit with a business issue to solve
Output: A blueprint of customers on a real journey
Learning Objectives: Learning skills that can be used on any future project, how to collaborate.
Who should attend: This is a 101 workshop, but any level of experience is welcomed. We believe practice only improves all levels of skill.